The Mother of Invention
From pregnancy cravings to delicious drinks. how motherhood inspired my journey with shrub syrups.
The journey of pregnancy not only brought a beautiful new child into my life, it was also the genesis of a new business. Like many expectant and new moms, I often felt deprived having to say no to the odd glass of wine, or festive cocktail, especially when the only options were soft drinks and super sugary mocktails. Instead of resigning myself to feeling left out, I embarked on a journey of discovery that would ultimately lead to the birth of The Curious Cabinet.
In a moment of serendipity, I stumbled upon an old world drink, called shrubs, in a magazine article. Intrigued by the combination of fruit, sugar, and apple cider vinegar, I decided to experiment with creating my own versions of these tantalizing concoctions.
With each batch of shrubs I crafted, I discovered a world of flavour that captivated my taste buds. The sweet, tart, and refreshingly unique taste of shrubs provided the perfect solution for my pregnancy cravings, offering a delightful alternative to traditional cocktails without compromising on taste or enjoyment.
As I honed my recipes and experimented with different flavour combinations, I realised that I had stumbled upon something truly special. Inspired by the joy and satisfaction that shrubs brought to me, and the feedback from friends, I started to realise I wanted to share these with the world. The humble beginnings of The Curious Cabinet was formed. First selling at farmers markets, we are now stocked in over 200 boutique stores and venues across Australian.
For me, the discovery of these old traditional recipes represents more than just a business venture – it's a celebration of motherhood, creativity, and innovation. I'm constantly reminded of this by the number of pregnant women who purchase our products, and then continue enjoying them into motherhood. It's a buzz to know that I've created a tasty solution for women to embrace their pregnancy journey with joy and enthusiasm, one sip at a time.
If you are looking for a unique gift for someone in your life that is pregnant, or wanting to spoil a mum, this the perfect way to shower them in something special. Shop now